Downtown Home Unique Retail Offerings
Jan 07, 2026 11:41AM ● By Nina Welch
Tika Strong in her newest store on Ave. Del Mar.
by Nina Welch
On Labor Day of this year, Tika Strong, a seasoned San Clemente entrepreneur and longtime town local, opened a sister store to Downtown Boutique, a fixture on Avenida Del Mar for 12 years. Her newest store, Downtown Home at 161 Avenida Del Mar, enhances one’s retail therapy needs, and it is well-known that one of the best kinds of therapy is often finding the perfect piece for one’s home.
On Labor Day of this year, Tika Strong, a seasoned San Clemente entrepreneur and longtime town local, opened a sister store to Downtown Boutique, a fixture on Avenida Del Mar for 12 years. Her newest store, Downtown Home at 161 Avenida Del Mar, enhances one’s retail therapy needs, and it is well-known that one of the best kinds of therapy is often finding the perfect piece for one’s home.
Having called San Clemente her home for over five decades, Tika brings deep community roots and a passion for empowering women to her latest venture, a female-forward home store that celebrates style, comfort and individuality. This unique retail establishment offers curated home goods designed to inspire and support customers in creating spaces that reflect their personalities and lifestyles.
Downtown Home stands out not only for its carefully selected products but also for its commitment to female empowerment by highlighting women artisans, designers, and entrepreneurs. This business fosters a community where women’s creativity and leadership are front and center. This is an approach that resonates deeply with San Clemente’s vibrant and diverse population, making the store a fresh and meaningful addition to the local retail scene.
A shopper can delight in a variety of choices from statement pieces to the little details for
styling a table, a nightstand, or any corner in any room. Every piece is thoughtfully imported in limited batches with new arrivals each week. Also, a variety of charcuterie gifts displayed in unique containers will be perfect for a holiday or hostess gift. One might be surprised to learn that everything in Downtown Home is for sale except the front desk and trough.
As a long-time resident, Tika’s connection to San Clemente shines through from the welcoming atmosphere to the collaborations with other local female-led brands. Her dedication to the town and its people underscores the importance of supporting small businesses that enrich the community both economically and culturally. This new home store is more than just a retail space, it’s a collaboration of women’s strength, creativity and entrepreneurial spirit, all rooted in the heart of San Clemente. With her decades of experience and unwavering commitment, this small business owner is poised to inspire and uplift the community for years to come.
Since Downtown Home is open daily one can cruise the Farmer’s Market on Sundays then stop by to check out what a curated living store has to offer.
Check it out on Instagram: Downtown_homesc
