Sundays at the Farmers’ MarketDec 18, 2023 01:22PM ● By Nina Welch
Brian Hofshi from Eli’s Farms offers fresh non-GMO vegetables and fruit.
22 Years at Farmer’s Markets
The Farmers Market on Del Mar is buzzing every with San Clemente locals and visitors toting empty, ready-to-be filled bags, pushing strollers and walking their dogs. It’s an old-fashioned setting not unlike the atmosphere at a Los Angeles marketplace in the 1800s. In the old days, “meet me at the market” was what customers would say before their shopping excursion for high-quality fresh produce. The San Clemente vendors are proud to be a part of the rich history making sure their customers are fed and nourished.
Adam Halaby is one of those helpful vendors. Halaby Farms combined with Verni Farms has been their family business, and they’ve sold at Farmer’s Markets for 22 years. Their farms are located in Fresno, California, and they sell in markets throughout Orange, Los Angeles, and Ventura Counties. They drive down from Fresno every week to present fresh produce to their weekly customers. The farms are certified by the California Agriculture Department, and their commercial kitchen, located in Pasadena, is state approved.
Halaby’s produce is seasonal. In the summer, choices for fruit lovers are cherries, white and yellow peaches and white and yellow nectarines. In November, apples, persimmons, and grapes, are delectably fresh and plump. Dried fruit, almonds, and almond butter are available all year long. At Verni Farms, they grow and cure black and green olives, and they produce their own cold-pressed olive oil.
Gift baskets are available for the holidays, which include almond butter, orange honey almonds, coconut honey almonds and home-made apricot and strawberry jams.
The social interaction is relevant on Avenida Del Mar where loyal customers gather around the farm-fresh produce. Food shopping and camaraderie usually don’t go together, but at the Halaby stand, it’s abundant. Adam gestured to two young boys, ages eight and ten, with their dad. “I remember when they were in strollers, and I would cut up fruit and give it to them,” says Adam.
Another regular customer, Laura, stopped by to say hello and do her weekly shopping. “I never go to a grocery store. I’ve lived in San Clemente for 40 years, and have been coming to the market since the beginning rain or shine just like they do,” she says.
Visit the Halaby/Verni’s Farm stand on Sundays from 9am-1pm on Avenida Del Mar. Tara and Reza will be happy to greet you.