Catch Surf Where Surf’s Always Up!
Mar 05, 2020 09:54AM
● By Don Kindred
Colton Overin, Manager, Shea Porter, Assistant Manager at Catch Surf, downtown.
by Nina Welch, The Downtown Beat
Three high school friends, surf friends and now work friends, can be found at the new surf shop at 122 Ave. Del Mar …but the daily routine of Catch Surf personnel Colton Overin, Manager, Shea Porter, Assistant Manager, and Tommy Dolkas, Supervisor is to catch surf before opening the shop at 11am each day.
According to Colton, George Arzente founded the Catch Surf brand in 2007 with the sole idea of the Beater Board, a mix between surf, skim and body boards. He branched off from there making other boards with new shapes and designs. The versatile all-in-one Beater Board and the Catch Surf softboard brand can be found in San Clemente, Laguna Beach and Malibu, while the corporate office and warehouse have been located in San Clemente since the brand’s inception. A new Encinitas store is on the horizon.
Colton, Shea and Tommy are all San Clemente locals and are proud to be working in an environment and promoting products they love. They are also known to model the variety of fashionable men’s shirts, i.e. the polo, the button down, and the Aloha. All the shirts and products, including women and boys’ clothing, come with the classy twin-palm or palm-in-triangle logo. Colton started working in the Laguna Beach Catch Surf store right out of high school, in customer service, before becoming manager of the San Clemente store in March of last year.
They sponsor team riders, provide high-level service, and make customers feel welcome and comfortable in their lounge area viewing videos the surfer-employees have made over the years.
Walking into this unique, surf-oriented store, patrons encounter a spacious, modern, high-end vibe, complete with a selection of soft boards, wetsuits, clothing and accessories. There’s even an area called the Customize Station where one can pick out custom-stamping in order to personalize a newly-purchased softboard. When the design is chosen, the stamp is heated up in a cooking skillet to 325 degrees, and then each board is tattooed in the preferred pattern.
The Beater Board is popular amongst first-time surfers and even pros ride the boards for fun and to beat the black ball in the summer. The softboard has Maplewood stringers running through it for durability and stiffness.
“Everyone sees a place for one of these boards in their quiver,” says Colton.
Everything found on the website at catchsurf.com is in the store. (949) 218-1552.