By Roby LaPorte

Today’s internet consists of literally billions of websites. The term “The Information Highway” has been its namesake for many years, but now-a-days, that term seems a bit trite. If the Internet was a highway, it would be a road that you could get on, travel for the rest of your life and never reach the end. The endless amount of pertinent information and resources is absolutely staggering. There is no subject not found, no medical condition not examined, no service not offered, no event not captured…anything you ever wanted to learn more about is right there on the web, just waiting to quench your thirst for knowledge. 

Getting on line is so easy now. There are hundreds, even thousands of Internet Service Providers (ISPs) that provide Internet access to the world. Telephone companies, cable TV companies, and even some local newspapers offer Internet access, usually for a monthly fee. Although most people use personal computers to get online, it’s now possible to even use your cell phone to browse the web, Instant Message and email..

If you are looking into joining the many happy people who have put up a website to promote their businesses online, there are three main ingredients you should be aware of as you approach you internet goals. 

First, the aspect of Graphic Design. Graphic arts have been around a very long time, well, I would say back to prehistoric times when cavemen scratched hieroglyphics on their caves to describe things they did or saw. During the Renaissance period, drawings illustrated verbiage using decorative fonts and borders to draw attention. Yes, to draw attention, that’s the key phrase here. The layout and design of a website is critical to the image that your company wishes to convey to the world. If you want to look professional, you need a professional look. I wonder how many products you and I purchase because we know and trust their logos. If you want to draw attention to your website, you need a reliable and professional graphic designer to provide you with a uniform look that coordinates with any printed material, logos and letterheads.

Second, as most designers are not webmasters themselves, a knowledgeable webmaster is crucial to how the site works and navigates. You need someone who can keep the design intact while placing the content, images, navigation and interacting forms within its structure. If a site looks good, but people can’t find their way around, it will not keep the visitor there for long. A good webmaster works closely with the graphic designer to get the most of both worlds.

Last, but not the least, is the hosting. A good webmaster wants to work with a fast and reliable hosting service that has up to date servers with all necessary software installed to run and maintain databases, scripting, security and redundancy. Servers with a close connection to the Internet’s main fiber lines so they know their customers will be ultimately taken care of and not have to deal with downtime or breakdowns to be assured the websites they build are ALWAYS available to the public.

Get all three of these ingredients in proper order and you will have yourself a happy and prosperous web life, running down that Information Highway!! b